Internet Marketing Warrnambool is a
complex matter, and as we come into 2016, people are in a frame of mind where
they reflect back on the year that was 2015, and try and work out what life
holds in store for them next. This is of course, impossible. You can never find
out what is around the corner, but if you determine the vital parts of the past
and look for patterns you can get a better understanding. This is particularly
true for SEO. I would like to try and explain to you just some of the major
news that have been coming out in 2015 throughout the Warrnambool SEO industry
and the globe. From this hopefully together we can try and figure out where to
focus our efforts, this will be particularly beneficial if you are a local
Warrnambool business.
Think Local
This is the largest developing trend and it
is going to keep boosting in importance. This means that if you are an
Warrnambool company and you are looking for local customers, then this is
wonderful. Starting with the changes from Google Pigeon, we saw an arising trend
that local Warrnambool searches were in fact ranking higher than business with
national company headquaters, or even sites on the other side of town. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more considering the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be arising even more in 2016, so watch out for them
to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
quickly growing abroad and are starting to emerge in Australia and it won't be
very long before they gain popularity in Warrnambool.
Mobile wallets
Society is getting more and more used to
lugging around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other swift
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 things for a local Warrnambool business. 1 - you have to be
observing growing trends, and make sure you have the ability to actually let
people pay - as an example, if you are yet to buy a PayWave or RFID reader for
your ship, then get one. And 2 - you can start benefiting from the mobile
nature of paying. This means advertising, coupons and other fantastic deals
that you can send to people on their phones and therefore instantly into their
wallets.
Beacons
Beacons are an item that has had growing
use overseas and we are seeing them locally now too, but they are generally
other ways of getting advertisings to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it simply provides information or a discount
to people who link or sign up to the Beacon. This means that people at your
Warrnambool store, or even taking a walk past the area will be given more
motivation to actually enter the store and make a purchase. It's a creative
promotion and marketing tool that will continue to grow in 2016, but I wouldn't
be surprised if technology and development changes this even further throughout
the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for original ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
using these aps. It is amazing how people can keep reinventing ways to get
their company out there, and the same may be done for your local business in
Warrnambool. Be creative and even analyze what other people have done,
especially when it comes to social media - if you see a little something you
like, remember of it and find a way to integrate a related idea into you own
campaign.
My final pieces of parting advice - and
these are things that you can do now, today - would be to sign up to a new
Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you
don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Warrnambool level, and also boost your authority and perhaps even become a
resource for people. This goes towards your local SEO efforts which are key in
2016. So you will perhaps discover that the future actually looks good for
Local businesses with patterns and technology promoting even greater
interaction at a 'community' level. This is great for Warrnambool businesses,
so I hope that you are as excited as I am. Keeping that in mind, if you are lo9oking
for more SEO advice, or are planning to enhance your SEO efforts, then contact
Internet Marketing Experts Warrnambool on 1300 595 013 or visit,
www.internetmarketingexpertsWarrnambool.com.au
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