Online Marketing Warrnambool, Is Your Business Plan a Lemon?

Online Marketing Warrnambool is complicated, so ask yourself, are you doomed to fail? This is a single question that you definitely should ensure that you are definitely taking into account before you put in way too much in a strategy that you may not have the time to see prosper. So for instance, ask yourself exactly what problem are you actually solving with your Warrnambool business? This is a very easy thing to think about when looking at what type of online business you may like to start, or an excellent focus if you already have a company going. People will pay money to have their problems settled. Whether it's helping them find the closest shoe store or the very best solar panel on the market, if you can pay attention to the issue you are solving and do this well, then you are on your way to creating a wonderful online business in Warrnambool.

Don't get too worked up if your strategy in Warrnambool isn't unique or is actually out in the marketplace. It's not really about the idea as much as it is about the execution of the idea, or in other words, how well you deliver your service or product to the market. A straightforward example is the way Apple works. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the marketplace years before Apple went to market with the two of these product lines. What they did especially well was carry out a brilliant marketing campaign making their re-imagined, actually in the marketplace product greater than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those small white boxes with an apple on it, you were certainly cool.

Don't hesitate because you are not a world expert on the niche you are marketing to in Warrnambool. If you think of it, in many cases the advertising and customer experience matter far more than your product knowledge or experience in your niche.

You actually have enough plans and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing enthusiasm, you can create an online business from it. There are a lot of ordinary people around who have built millions from a simple idea that was of interest to them, often starting from very average circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're excited about and develop them into an online business.

You may have experienced some inconvenience in your own life with a website, product, or service in Warrnambool when you said to yourself, "I could do this better than these guys." This is yet another way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWarrnambool.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Warrnambool businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for most people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand each of recent updates so as to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Warrnambool businesses.

Historically we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is important to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then appeared and started attacking all the dodgy sites that are using underhanded techniques or making an attempt to buy links-- it pushed again towards websites having to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made all of us count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has set a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Warrnambool business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Warrnambool store would be dealing with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small companies were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Warrnambool, is now more probable to rank a local Warrnambool business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the best out of your business!

If you intend to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Internet Marketing Experts Warrnambool, call 1300 595 013 or visit at www.internetmarketingexpertsWarrnambool.com.au

Internet Marketing Warrnambool - Your Fundamental starting place for your SEO and Marketing Ad campaign

Internet Marketing Warrnambool is so essential regardless of whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to kick off then this is a terrific place to start off.

Over the past ten years I have devoted a ridiculous amount of resources and energy figuring out the best way to get my websites producing income. If I had not had such bad experiences I don't think I would ever been forced into learning this material for myself. So keep in mind, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a local business owner in Warrnambool, or if you are just beginning with Internet Marketing.

1.) The biggest thing that I would like to make clear is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing gimmick, but rather I would like to try and make you aware that you can't succeed without commitment.

• When you have your first advertising campaign. Don't put in $2 and make a fuss that it didn't get the job done. You have to make a decision.
• You also can't just run your campaign for a day. It takes at least a week to get a proper appreciation for an ad's success.

2.) When you are writing content, don't just duplicate everyone else, your Internet Marketing will certainly be far more desirable if you be distinct and look to what is lacking from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, acquire video software and produce something distinct.

3.) Look to developing a calendar to monitor your content. This will help you not only remember what sort of posts or content you have made, but is crucial for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't just use this for your Internet Marketing or content creation, think outside the box, get organised and start to see what is being effective, and what still needs improvement.

4.) Some tools that I would certainly advise that you explore include some great research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something unique.

• If you would like to develop graphics, www.canva.com is fantastic, simple and easy to use for all your image needs, it is click and drop with ample pre-sets.

• When making infographics, check out https://infogr.am/ it is a quick way to produce a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.

And one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will help you with scheduling and planning because it lets your remember of customers and contacts that you need to follow-up with. It gives you email prompts and lets you keep track of people so that you can increase your efficiency and guarantee a more professional image to your contacts.

5.) Essentially when it relates to assessing the success of your Internet Marketing, it can possibly be rather challenging to see how your business is going compared with your competition in Warrnambool or perhaps even all around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it may be said to have generated. You need to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people looking at your content as a Warrnambool company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Warrnambool I have seen some of the best, and worst tries at Internet Marketing therefore we don't waste any time or your effort in generating real results for SEO campaigns. To find out more contact us on 1300595013 or visit, www.internetmarketingexpertsWarrnambool.com.au.

Internet Marketing Warrnambool - What will 2016 hold for local business?

Internet Marketing Warrnambool is a complex matter, and as we come into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never find out what is around the corner, but if you determine the vital parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I would like to try and explain to you just some of the major news that have been coming out in 2015 throughout the Warrnambool SEO industry and the globe. From this hopefully together we can try and figure out where to focus our efforts, this will be particularly beneficial if you are a local Warrnambool business.

Think Local

This is the largest developing trend and it is going to keep boosting in importance. This means that if you are an Warrnambool company and you are looking for local customers, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising trend that local Warrnambool searches were in fact ranking higher than business with national company headquaters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won't be very long before they gain popularity in Warrnambool.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift 'contactless' paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Warrnambool business. 1 - you have to be observing growing trends, and make sure you have the ability to actually let people pay - as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2 - you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are an item that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting advertisings to people locally. It works through Bluetooth, and even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Warrnambool store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It's a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and development changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell using these aps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local business in Warrnambool. Be creative and even analyze what other people have done, especially when it comes to social media - if you see a little something you like, remember of it and find a way to integrate a related idea into you own campaign.

My final pieces of parting advice - and these are things that you can do now, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don't have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Warrnambool level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps discover that the future actually looks good for Local businesses with patterns and technology promoting even greater interaction at a 'community' level. This is great for Warrnambool businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit, www.internetmarketingexpertsWarrnambool.com.au

Digital SEO Marketing Warrnambool - Facebook Ads Lessons to boost your Influence

Digital SEO Marketing Warrnambool is not as simple as establishing a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are a lot of matters about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Warrnambool Business then you will want to set the location to Warrnambool. It just makes sense, right?

But what many people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to reveal to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Warrnambool will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who reside in Warrnambool, and even just people visiting.

So depending on your operation, you may prefer to be targeting people that are visiting or even on holiday in Warrnambool. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are likelying to promote your business.

Lesson # 2 - Image v Text

This is something that I really had to remember when first starting off. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I normally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay and it will give you an indication of how much text you are making use of in the ad.

So be certain to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, most of Facebook users are young, and younger markets practically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you try out the amount of ads you want aimed totally to 'mobile.

Perhaps these few tactics and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Warrnambool.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Warrnambool on 1300 595 013 or visit, .internetmarketingexpertsWarrnambool.com.au.

Digital SEO Marketing-- The Struggle to find out what Google is actually 'not providing' you.

Digital SEO Marketing is a tricky and complex area, and some of the ways that makes it even harder is the way that Google is making it harder to find information. I am not normally one to fuss about the way that Google develops-- mostly they are moving to help make the SEO 'game' a more genuine a worth driven sector, but some things are still aggravating. So what am I complaining about here? Well let me make an effort and clarify it this way.

Irrespective of how you intend to design your keyword investigation, it all begins with a specific core concept, one that you should build by scanning your metrics and Google Analytics.

The concept is that from this principal idea and keyword, you then construct a seed list of terms, expanding through interrelated terms and synonyms of your base concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has made a decision though that they are going to cut back the access to the data created by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account in order to use Google's proprietary information.

There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the fastest ways to learn the real metrics for many industry areas. The main concern that is brought up by this is how it influences the small businesses in Warrnambool that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Warrnambool on1300 595 013 or visit, www.internetmarketingexpertsWarrnambool.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong groundwork of quality content, so is your Warrnambool business actually strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is inundated with small businesses, like yours in Warrnambool, that just try to get some attention, but annoy people instead. Every online marketer, Local business or even just internet user would like to have that one post or video go viral and let the Social Media Machine just generate free publicity - but the truth is it is a game of chance, and the best plan that everyone can stick to is to make routinely quality content for your fans to love, like and share.

There are a handful of Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key.

Facebook is a rapid paced and constantly changing environment, as such you need to make sure you reach people when it is going to be most successful. This means every thing must relate to you, your company, your audience and what you wish to achieve. When you post about something that your target audience genuinely appreciates you will see better response.

Content is not just words.

Keep in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's.

Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when developing content. If you can constantly make posts that typify one of the Three E's then you will be on the path to producing a reputation for quality content.

If you are uncertain about what your online or local Warrnambool target audience will deem quality, then some of the simplest ways to figure it out is to carry out some research. Look into your competition or at other areas around your market to see what other company's in Warrnambool post and what type of interaction they get. You shouldn't be looking to copy them, but rather emulate the areas that work and make their success your own. When it boils down to it however, one of the simplest ways to know what your Target market will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be surprised by what you find. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Warrnambool on 1300 595 013 or visit, www.internetmarketingexpertsWarrnambool.com.au