Digital SEO Marketing Warrnambool is not
as simple as establishing a website there are of a lot of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I wish to show to you a few lessons that I have found out about
Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital
SEO Marketing, and because there are a lot of matters about Facebook Ads that I
wished I knew when I first started off investing with them.
Lesson # 1 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you have to select a location. So if you are a local
Warrnambool Business then you will want to set the location to Warrnambool. It
just makes sense, right?
But what many people overlook is that they
choose by default the option for "Everyone in this Location".
So I would like to reveal to you what that
actually means.-- 'everyone in this location' means every person in whose
Facebook says that they are in Warrnambool will be possibly targeted by your
ad. This is pretty specific, but still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who reside in Warrnambool, and even just people visiting.
So depending on your operation, you may
prefer to be targeting people that are visiting or even on holiday in
Warrnambool. By selecting the option for this you can make sure you are
reaching the specific people that will hopefully be engaging with your
business, and therefore get a better engagement rate on your investment.
But what it also means that if you just
keep picking 'everyone in this location' then you are by default wasting some
of your ad's reach on people that are just visiting.
So always remember this option exists, and
have a think about what options are likelying to promote your business.
Lesson # 2 - Image v Text
This is something that I really had to
remember when first starting off. Facebook Ads must contain below 20 % text, it
is Facebook's way of making sure your ads actually are not being too obtrusive
and annoying, so you have to make certain that you have a nice image in your ad
and your font isn't too large.
One thing that I normally use is the grid
tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay
and it will give you an indication of how much text you are making use of in
the ad.
So be certain to keep this in mind and your
ads will have more results, and less automatic denial by Facebook.
Lesson # 3 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, most of Facebook users are young, and younger markets practically only
use mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend on your
audience, but even though you are focusing on an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
choice.
What this means is just because you may be
on a laptop when you make and edit an ad, don't fall into the trap of assuming
that people will be seeing your ad on a desktop too. This means be sure you
look to make sure the ad works for mobile in the preview, and you try out the
amount of ads you want aimed totally to 'mobile.
Perhaps these few tactics and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing attempts in Warrnambool.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts
Warrnambool on 1300 595 013 or visit, .internetmarketingexpertsWarrnambool.com.au.
No comments:
Post a Comment