INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is vital to everything that you are
planning to do for your business. But the catch for most people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you need to
understand each of recent updates so as to be prepared for the future, and the
new changes in Pidgeon herald some interesting news for local Warrnambool
businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has
actually made a number of rather subtle changes that is important to get your
head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update in this particular series, and it laid the foundation
for what Google considered to be a 'good website' and punished those that were
not structured well. Penguin then appeared and started attacking all the dodgy
sites that are using underhanded techniques or making an attempt to buy links--
it pushed again towards websites having to 'earn' a positon rather than buy
one.
Hummingbird added a new feature to the game
and made all of us count on the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has set a higher focus
upon the importance of local search results to any search queries. What does
this mean? Well let's consider two companies, one is a small local Warrnambool
business, has been around for decades, and is attempting to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Previously, the smaller local Warrnambool
store would be dealing with INTERNET MARKETING because they would ought to
match the budget of the larger company. This meant that many small companies
were just discontinuing on INTERNET MARKETING or wasting their money and time.
With Pidgeon, a search in Warrnambool, is now more probable to rank a local
Warrnambool business as a high result compared with one with a national office
elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the best out of your
business!
If you intend to push your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend having a
look at Internet Marketing Experts Warrnambool, call 1300 595 013 or visit at
www.internetmarketingexpertsWarrnambool.com.au
