Digital SEO Marketing is a tricky and
complex area, and some of the ways that makes it even harder is the way that
Google is making it harder to find information. I am not normally one to fuss
about the way that Google develops-- mostly they are moving to help make the
SEO 'game' a more genuine a worth driven sector, but some things are still
aggravating. So what am I complaining about here? Well let me make an effort
and clarify it this way.
Irrespective of how you intend to design
your keyword investigation, it all begins with a specific core concept, one
that you should build by scanning your metrics and Google Analytics.
The concept is that from this principal
idea and keyword, you then construct a seed list of terms, expanding through
interrelated terms and synonyms of your base concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, online
marketing and other points to consider.
At one point, Google was willing to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has made a decision though that they
are going to cut back the access to the data created by specific searchers.
This includes those who are logged into a Google account such as Gmail and
Google+, in addition to anyone using recent updates of Mozilla Firefox. The
secure searchers are indicated in the search result site's domain including
'https' rather than 'http'.
According to the Not Provided site,
www.NotprovidedCount.com, this influences an ever increasing amount of data,
being upwards of 80 %. This means that the days of easy and free access to
marketing reports through Google Analytics accounts are at an end. Rather, you
will have to invest in a Google AdWords advertising account in order to use
Google's proprietary information.
There are a variety of good keyword
research tools accessible in this day and age, however an SEO company is an invaluable
resource. With the changing nature of keywords since Hummingbird, and the
issues of 'Not Provided', it seems to be that an SEO company may be one of the
fastest ways to learn the real metrics for many industry areas. The main
concern that is brought up by this is how it influences the small businesses in
Warrnambool that are attempting to conduct some DIY SEO who don't always want
to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are looking out
for more information on ways that you can try and get more accurate information
and metrics that will actually help you, consider approaching an SEO Agency.
Every agency is different, so do some analysis and find one that is best for
you. For example, you can contact my SEO firm, Internet Marketing Experts
Warrnambool on1300 595 013 or visit,
www.internetmarketingexpertsWarrnambool.com.au
